Resource: Everything you need to know about Instagram Reels. People can engage with Reels by liking, commenting, or sharing them in Stories and direct messages. Like feed videos, Reels can include captions, hashtags, and most recently, product tags. Reels record in vertical portrait mode (9:16) and are displayed in users’ feeds, the Reels tab, and a dedicated profile tab. Recording effects include timed text, AR filters, green screen mode, timer and speed controls, and access to an audio library. Inspired by TikTok, these 15-30 second clips can be created with Instagram’s camera or uploaded from the Photo Library. Reels is Instagram’s latest video format.
Resource: How to use Instagram Live to grow and engage your followers. Instagram Live also supports donations, so nonprofits on social media and creators can use this medium for fundraising.
Live Shopping features let businesses tag relevant products so that they appear at the bottom of the screen. Instagram Live hosts can pin comments, turn comments off, or set up keyword filters to moderate comments. Viewers can also purchase badges so that heart icons appear beside their name in the comments. Once finished, Instagram Live videos can be shared for 30 days before they are deleted.Ī post shared by Instagram for Business number of viewers watching a live stream appears at the top of the screen, and people can engage by adding comments or emoji reactions. When an account goes live, they appear at the front of the Stories bar with a Live icon. Live streams can last up to four hours and can be hosted by one or two accounts.
Live broadcasts are started by swiping right or tapping the plus icon and toggling to Live. With things going remote this year, brands have used Instagram Live to host workshops, interviews, and more, leading to a 70% increase in views between February and March. Instagram Live lets people video stream from the built-in camera. Video posts live in the dedicated Video tab on a user’s profile. Users can create 60-second previews for longer videos. Once posted, people can engage with likes, comments, and sharing public videos in Stories and direct messages. More than 50% of people polled by Facebook say they’ve visited a brand’s website after seeing a Story.Ī post shared by Instagram’s an image post, an Instagram video post can include a filter, location, caption, as well as user and location tags. (Only accounts that are verified or have 10,000+ followers have access to this feature.) For brands, it’s a significant way to drive organic leads and conversions. Stories are also one of the rare places on Instagram that accounts can post links. Several brands-some four million every month by Instagram’s count-have found novel ways to use these features, from “this or that” polls to Q&As and product tags. Interactive elements such as filters, emojis, tags, and stickers can be added to each Story. They can also be uploaded from the Photo Library.Įxpired Stories can be saved to the Highlights section of a person’s profile, positioned above the grid. Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. Inspired by Snapchat, Instagram Stories are 15-second videos that disappear after 24 hours. Here’s a breakdown of the different Instagram video formats. Bonus: Unlock our free, customizable Instagram storyboard template to save time and plan all your Stories content in advance.